There is a whole new set of rules that govern the interaction between search engines and websites. When the new Google Algorithm goes into effect, you’ll need to begin studying up on what all these changes mean for your business. If you haven’t taken the time to do this yet, it’s time to get into the thick of things.
The major change with the new Google Algorithm is that search engines will only rank web pages based on the relevance to a particular keyword. They will not attempt to rank pages based on the page layout or design. That means that your design is as important as ever.
Link building will be important as well, but you need to ensure that you are getting at least 10 back links to your site in order to start making some headway. In addition, you will want to get some real authoritative web 2.0 keywords in your content. Google will soon take this information into account when ranking the pages.
So, how do you figure out which pages are worth getting for your campaign? You will first want to go through the page titles and see what they have to say about your business. This will help you decide which keywords to focus on for the page.
Try to find some interesting and relevant keywords that people will be searching on in order to reach your page. This could be like your store address or business name. If you have one page that has a lot of links pointing to it, it will be even more important to have some articles that are informative and helpful.
Another major problem is that some SEO companies are now going after keywords that have no business as a top ranking for those keywords. How does Google expect to rank their pages when people are paying money for products and services based on their keywords? These “keyword stuffing” strategies by SEO companies will soon be a thing of the past, but they should still be avoided.
If a company uses keywords that have no business being used in your niche, then it’s most likely time to find some new keywords to use. It can be very difficult to think about finding new words when you are trying to rank your site. It’s best to just avoid them and build instead on the things that are working for you. Also, try to take a look at the amount of back links that you are getting to ensure that there is a lot of natural linking going on.
Once you have your current keywords and back links, you will want to really focus on improving them. I suggest writing an article and submitting it to as many directories as possible. The more attention you get from your main keyword, the more your articles will be ranked on Google for it.
I also recommend reading articles from as many article directories as you can. The more traffic you are getting to your site, the better the chances are that you will make a few rankings.
Do your best to make sure that you don’t use keywords that may not even apply to your niche. There’s nothing worse than seeing a page with a great keyword in the title but no links to the page.
Finally, if you want to be successful in your search engine marketing campaigns, you need to do your best to be “green”. Green does not mean the same thing as SEO savvy but more of a plain old common sense approach to your optimization efforts.
If you want to get the most out of your Google Optimization campaign, you should be spending the majority of your time doing it the right way. Remember that if you want to rank high for a specific keyword, you must focus on it, make sure that you get the maximum amount of back links, and try to add in content that is informative and helpful.